AD #1: Glittering Generality, Testimonial, Hidden Fears, Weasel Words or Empty Phrases
It's using Glittering Generality by telling us only the positive things about this product: with this skin smoothing exfoliator, it's taking care of your skin but also treating your acne.
It's using Testimonial by showing the famous person in this ad supporting this product: Adam Levine.
It's showing Hidden Fears: this product will help get rid of acne (since no one wants acne because it's not "cute")
It has Weasel Words and Empty Phrases like: Treating your acne... taking care of your skin... those are really broad promises.
AD #2: Plain Folks Appeal, Glittering Generality, Bandwagon, Testimonial, Hidden Fears, Facts and Figures, Repetition, Weasel Words or Empty Phrases (Yes, I do think that this ad uses all of this propaganda/persuasive techniques)
Plain Folks Appeal: The quote said by Kim Kardashian, "I've reached my goal" shows that she also wanted a better lifestyle, or wanted to look a certain way for herself, and she had a goal.. just like most people do, and with "QuickTrim" she was able to do it.
Glittering Generality: In this ad it talks about all the benefits this product will have in the end
Bandwagon: It is sold in MANY stores, listed at the bottom of the ad.. which to me is trying to show that it is popular by having possible stores near you provide the product.. making it easier for you to get a hold of.
Testimonial: The famous celebrity, Kim Kardashian, used this product to look this way
Hidden Fears: This product will protect you from feeling unhealthy and keep you feeling better about yourself
Facts and Figures: Stating that this product is "CLINICALLY" shown to help increase metabolism
Repetition: In this ad it repeats the brand "QuickTrim" 11 times!
Weasel Words or Empty Phrases: Broad promises like how you can lose weight fast or reach your weight loss goals faster.
I always feel the same way when I see ads that celebrities promote. They're fake promises and celebrities like Kim Kardashian can pay for a surgery to get a great body, so its hard to believe that QuickTrim works for her o anyone
ReplyDeleteGreat examples, using so many propaganda techniques.
ReplyDeleteI like the examples you used, I remember watching these commercials and I would hate it because I knew it was fake but it made me want to look perfect like the celebrities on ads.
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